Content Pages are the informational pages within your site. These pages are used to convey non-product specific information.
Some examples that customers expect to see are:
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Contact Us - your phone numbers, physical address, and any important 'generic' email addresses (do not put your personal email address)
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About Us - your company history, mission statement, photos of your business or staff, letter from the president, etc
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Privacy Policy - this has become more important in recent years. Privacy Policies state the way you intend to handle any personal information provided by the customer. For example, you promise not to sell their information to 3rd parties.
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Return Policy - how you intend to handle returns
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News / Press Releases - important announcements regarding your company or products
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Testimonials - customer quotes and case studies
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Guarantee - if you offer a guarantee of your services or products
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Shipping Information - your policies, procedures, and how you charge for shipping
How do I add Content Pages?
Content Pages are store-specific, in that you add them to each store separately. This makes sure any information intended to be displayed to customers from one store will not inadvertently be displayed to customers on another of your stores, potentially exposing a conflict.
To see all Content Pages, click Content > Pages.
You will see the following screen.
Here you will see a list of all available Content Pages for this store.
To add a new content page:
- lick the New button and add content on the edit page overlay.
- Select your store and add your other settings such as Meta Description, Custom URL's, and Keywords. If Custom URL's are grayed out like shown in this image, it means you have not turned on custom URL's in the settings area (Settings > Search Engine > Search Optimization and look for "Custom URLs").
- Click Save at the upper right and then you'll return to the grid page and you can edit or delete from the list.
Once the content pages are created, you may need to link to them. You can link to them directly with the URL or you can create a menu (or link group) and then 'attach' it to your site navigation as a group of content pages.