Tracking PayPal With Google Analytics:
1. Log into PayPal.
2. Under the 'My Account' tab click on the 'Profile' link.
3. Click on 'Website Payment Preferences' (under 'My Selling Tools' in the right column).
4. Turn 'Auto Return' on and enter the URL of your ecommerce thank you page which is http://www.your domain.com/finishorder.php .
Then add ?utm_nooverride=1 to the end of your URL, this will ensure that transactions (i.e. conversions) are credited to the original traffic source, rather than PayPal.
For example, if a visitor came from a Google search for 'gardening book' the conversion will be credited to Google, organic, gardening book (and not PayPal, referral).
At this point if you simply want to track the conversions using goals you can setup a new goal for the thank you page within Google Analytics.
After the script is installed, ecommerce tracking can be turned on in Google Analytics. Results show within 24 hours or sooner depending on the processing time at Google. The generation of the order data on our side happens as soon as the script is placed and new orders are placed.
Find out where to install the tracking code for Google Analytics here.
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