Multiple mailing list types are now available!
Your options include:
Internal Mailing Lists
- Completely managed inside Spark Pay online stores. This list type uses the Customer table for storage.
- This is the only type of Mailing List that can be emailed via the Spark Pay online store software.
- Orders Total Under $ will only select customers who spent under the amount you choose.
- Situations may occur where a browser subscribes to the mailing list without an order. When this happens, the system creates a ContactInformationOnly for the email address input. If the subscriber returns later and registers, the customer record updates with their information.
- Sending emails to lists is now handled via the Customers > Write Email menu. Then select the Mailing List to send to via the dropdown menu.
ExactTarget/Mailchimp/Constant Contact
- Integration with ExactTarget (www.exacttarget.com) mailing list manager will allow for customers to subscribe/unsubscribe. They can also check the status of a Default Mailing List (more information below).
Check out the article here on how to set up a mailing list using Mailchimp.
Check out the article here on how to set up a mailing list using Constant Contact.
Multiple mailing list types:
Default
- This checkbox is visible under MyAccount, Register, OnePageCheckout near their billing address, CustomerEdit in the Admin, etc. There can be only one Default list per store.
One Page Checkout
- This type appears at the bottom of One Page Checkout, below the payment and shipping information. You can have one or more lists on all customers, or only offer lists based on the categories of items in their order. These lists can also be set to Auto-Opt In and Hidden. This will automatically add the customer to the new list (CAN-SPAM rules apply).
Welcome Emails
Different Welcome Emails can be sent for each Mailing List.
Considerations
- If you do not have an Is Default mailing list active for each store, you will not be able to use the MailingList snapin. You willalso not be able to display the Subscribe checkbox below address on the One Page Checkout.
- All Subscribers using the MailingList Snapin will become ContactInformationOnly Customer records. Only their email address will appear as a customer record.
Simple Mailing List set up:
Step #1
- To set up a mailing list from the main menu 'Marketing>Mailing List'
- This is where the mailing list is built and configured. By default the list 'Internal List' will exist, we will be using this list for the simple mailing list set up.
Step #2
- Sending the emails out to the default internal mailing list
You can go to Tools > Send Email
Or you can send it to a specific customer or all customers. From the main menu navigate to Customers > Write Email (or the other options below).
- Here you can send a predefined email template, or you may custom build your mass email with the HTML editor. Select the customer you wish to send an email to, or choose to send to all by clicking the box under "Active Layout".
- Choose where you want the email to send from. You can choose the default email listed, or from the email address assigned to the admin account logged in.
- In the To section, you will leave both text boxes blank. Now select a list (created/viewed in step 1) from the drop down box labeled Send To MailingList.
- If you are not using a previously created Email template, you will need to create the email in the text box. This will be the body of the email. After writing the email, click the Send button. Now the window will close and the email will queue up by email server to send.